When we are designing our Pinterest images, I want you to think about what your audience would really like or what they would be inspired by. When this area is overlooked, we can then get very frustrated with our efforts on Pinterest and not try different strategies to get us the end result we want. Making your message very clear in your Pin title & Pin description will help your audience to know exactly what you are offering and what you want them to do. You may get a lot of ‘closeups’ (which mainly are people clicking on your pin to take a closer look at what you are offering) but not many click-throughs or saves. When you fail to take into consideration the directness of your messaging, your pins can fall flat. You have to be very direct and to the point and not make your Pinterest graphic title too airy that it does not communicate the action you want them to take.Īs a business owner, your main objective is to convert your prospective audience into a) a paid lead or b) get them on your email list so you can offer them our amazing products and nurture them to build the like, know & trust factor. I have found a lot of creatives who design the most amazing ( and very beautiful!) Pinterest graphics, all for their impressions and link clicks to fall short of their goal of conversion, mainly because they are not communicating with their respective audience what they want them to do!įor example: if you have a free downloadable checklist for your audience to sign up for, you need to mention that in your design. The difference between Pinterest marketing and using it as a creative entrepreneur is that you now have to know WHAT you want people to do when they come across your pin. Get Clear on What You WantĪs a creative entrepreneur in your niche (web design, interior design, graphic design, artist) you generally know what you want to create and the reason behind why you want to create your product. When you have your goals set out, then you are able to critically audit your Pinterest account and see where you are and what steps you can take to improve to attract your dream audience. One of the main things I like to ask anyone is what are the main goals they are wanting to use Pinterest for? Is it increased awareness? Online visibility in your niche? Email conversions? I’ve come to discover that when creative entrepreneurs want to start using Pinterest to grow their business, they often forget to step back and analyze their OWN Pinterest account. You can sign up for the Pinterest Account Audit below. I also created a Pinterest Account Audit Roadmap you can sign up to download and start using that will give you the basic understanding of what actions you can take to start looking at your Pinterest account from a strategic level. I created a blog post on the steps I take when I’m auditing a Pinterest account that you can find here. If you’re really passionate about what you do and your end goal is to book clients for your services, then I’m giving you some key strategies you can use to get your design brand noticed on Pinterest & book your next client. Pinterest marketing is one of the BEST places for visual creative entrepreneurs to be on. I want you to know that there is another solution to the heartache you’re currently experiencing and it all has to do with Pinterest. You have finally pulled the plug and hopped on the train of entrepreneurship!īut, once you got there, you quickly realized that marketing your creative business is not as easy as you had hoped, especially if you have never felt comfortable showing up in video on Instagram or YouTube.īecause of this, you draw back your talents & stress over the end results of obtaining clients. Our customers are the main backbone of our ecosystem - in which our clients are the ones that drive us to do better, create better & step out of our comfort zones to advance our services.īut more and more, I am finding a lot of small business owners, in particular, creative entrepreneurs such as web designers, interior designers, and graphic artists - are stepping into their own and starting their own businesses after years of yearning to be their own boss. Simply, because without incoming new business, we really would not have a business to even speak about. We all want to book more customers and clients.
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